Gerald Ratner once famously commented that his
jewellery was "total crap" has cause a new furore when he attacked the
quality of British
goods .
The new row comes after his claim that he moved his
business to
India because the standard of
products produced here were inferior. This resulted in furious British jewellers hitting back at his comments.
The last time he made such comments 15 years ago his chain of
jewellery shops, Ratners, went bust.
His latest comments were made when being interviewed about his new
online jewellery store called geraldonline.com.
Ratner said of India, "The end product is vastly superior. There is a pride in the product which is hard to find elsewhere."
The British Jewellers Association said, "Comments such as his could be the nail in the coffin for our industry.
"We’ve had a touch time over the last few years and we don’t need him slurring the quality of our
work ."
"We'd like to be able to ignore what he says but if people keep hearing rubbish like that it could be the end for UK manufacturing."
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