Links of
London, the
jewellery company founded and owned by a
husband and
wife team is expected to sell for £50 million when it was put up
for sale .
Owners John Ayton and Annoushka Ducas made their decision to sell after many interested groups approached them with
offers to buy .
UBS
Wealth Management was advising the couple on how to handle the sale. Potential buyers were sent a memo by way of generating further
interest .
The couple have not publicly stated how much they want for the
business but others estimate it to be as £50 million.
Baugur, the Icelandic group is interested in the
House of Fraser chain, but are also interested in Links following their £21 million acquisition of Mappin and Webb.
Ms Ducas’ mother commissioned her to design some
silver cufflinks to be given to her loyal
restaurant clients, and that led to Links being set up. This was back in 1990.
The chain comprises of 45 stores in the
UK,
Hong Kong,
Dubai, the US and
Canada .
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