Amisha Ghadiali, founder of the ethical jewellery brand Amisha, has recently launched an online shop and all her designs are now available directly to consumers from the website Amisha.co.uk.
The collections are made up entirely of limited edition pieces and each item of jewellery produced by Amisha is a unique arrangement that has been handcrafted using recycled silver and semi-precious stones . The jewellery brand has strong ethical values and will donate 10 per cent of the profits from each piece of jewellery between the charities Shelter, Groundwork, War on Want and Everychild .
Ms Ghadaili said: "My feeling is to make an impact on cynical people, it's about not making a big deal about it. It's only once they have bought jewellery that they see information on campaigns and charities inside the box. When they read it in the privacy of their own home, it makes them feel good that they've done something good."
Ethical jewellery brand launches online store
Fri, 05 Dec 2008
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