Ritz Fine Jewellery will be donating profits from the sale of some of its luxury pieces to a childrens charity .
Following the success of the first collection of Make-A-Wish pendants, the jeweller has produced a new collection of Make-A-Wish Heart pendants . Each piece is made using either white or yellow gold, a selection of diamonds and a hand-carved heart shaped semiprecious central stone in either amethyst, madeira Citroen, rose quartz or Citroen.
The amethyst pendant will have a retail price of £3,500 and 10 per cent of the proceeds from the sale of each one will be a donated to the chosen good cause. The money raised will go to Make-A-Wish Foundation UK, which is a charity that makes the wishes of children and young people living with life-threatening illnesses into reality.
The Make-A-Wish Heart pendants are on sale at the Ritz Fine Jewellery boutiques in the Ritz Hotel and on Old Bond Street .