H Samuel is set to be the first jewellery chain in the country to sell engagement rings exclusively for men.
With an increasing number of women proposing to their partners, H Samuel says the move comes after demands from female customers who want to back up the big question with a token of their affection. Called the Tioro ring, it is a titanium band embedded with a discreet diamond and is priced at a modest £79.99, which is somewhat less than the reputed £1,350 average spent on a woman's engagement ring .
Natasha Gregory, buying controller for H Samuel, said: "UK women are no longer waiting until the man pops the question. We are equals in the work place and in relationships and we make our own decisions. Now this ring is a clear message to everyone that a man is to be married ."
Although men should wear the engagement ring on the fourth finger of the left hand, once they are married they should switch it to their right hand.
H Samuel to offer engagement rings for men
Wed, 21 Jan 2009
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