Ernest Jones to stock Chamilia beads

Fri, 12 Jun 2009

Ernest Jones will be stocking bead brand Chamilia . The beads will be available online at ernestjones.co.uk as well as in selected stores.

Ernest Jones, which has been shortlisted for Website of the Year at the UK Jewellery Awards 2009, already stocks Pandora beads and charm lines from Truth and Hot Diamonds . The jeweller said it plans to sell Chamilia beads next to the other brands.

US brand Chamilia opened its first UK sales and distribution office in Newcastle-upon-Tyne in May. At the time, Chamilia Europe president Michael Flaherty said: "This is our most significant European investment to date and will provide us with good access to the UK and Ireland ."

Ernest Jones celebrates 60 years in business in 2009. To mark its diamond anniversary, the Signet-owned retailer has created a vintage-style range of diamond jewellery, including a centrepiece which is a 9ct white gold pendant with 60 (0.6ct) pavé-cut diamonds .
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