No Dirty Gold campaign signs three leading jewellery retailers

Fri, 27 Nov 2009

An organisation that condemns irresponsible gold mining in its campaign for sustainability has won the support of three major jewellery retailers and these are Sears, Ultra and Blue Nile .

The No Dirty Gold campaign insists that each jeweller which pledges its support must adhere to a list of golden rules for responsible sourcing of precious metals . The rules include certain criteria that protect human rights, workers' rights and environmental conditions associated with the production of gold.

Sears, Ultra and Blue Nile have joined a list of 57 other jewellers, which include J.C. Penny, Tiffany and Co and Wal-Mart, in supporting the No Dirty Gold campaign. Michelle Pearlman, senior vice president and president of jewellery at Sears Holdings, said: "Sears strives to be a green company and we will continue to work to build lifetime relationships with our customers starting from the mines up."

No Dirty Gold has highlighted the devastating effect of irresponsible gold mining on communities and the environment.
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