Swatch

The Swatch watches and jewellery brand was founded in 1983 by Swiss watchmaker Nicolas Hayek. The company has their headquarters in Biel/Bienne, Switzerland.

Known for their colourful and funky watch designs, Swatch watches also come with an affordable price tag. Their watch designs revolutionised the watch industry when they were first launched adding a vibrancy that had never been seen before in watch design. Since then the brand has grown from strength to strength adding new ranges and products under the Swatch brand name.

The brand has a wide range of products including watches, jewellery, eyewear, and more.

Swatch Group is the parent company of Swatch, and also owns a number of other brands including Omega, Longines, Tissot, and Rado. Swatch Group is the world's largest watch manufacturer, and Swatch is one of the most popular brands under their umbrella.

Some of Swatch's most popular product lines include the Skin line (thin watches), the Irony line (classic designs with a modern twist), the Pop line (colourful and fun watches), and the Originals line (timeless designs).